Synchronization of Waalaxy and Brevo (ex-Sendinblue) (via Zapier)

Sendinblue is a SaaS tool, an email marketing platform designed to ensure the communication and growth needs of businesses. It’s a tool more dedicated to SMBs than to big boxes. 🚀 If you use this tool, you will be happy to know that it is possible to synchronize Waalaxy and Sendinblue very easily via Zapier.

We explain all about this automation here! 😁

What does Sendinblue allow you to do?

In a few words, here’s what you can do:

  • Design welcome messages: automate a welcome email when subscribing to an email list. Handy to address visitors “logged in” to your site and allows personalization of your messages. 👋
  • Birthday messages: send mailings for a special event, such as a customer’s birthday, to build loyalty. This is a classic type of personalized mailing, but it still works very well in terms of marketing strategy! 🥳
  • Page visit: send an email after a visitor has visited this or that page. This type of email gives you endless possibilities in terms of marketing automation. 🌌
  • Website event: send an email with a regular newsletter after the visitor has done a previously defined action on the website. 🤗
  • Product purchase: sending transactional emails after a purchase can increase its open rate. 💰
  • Marketing activity: send an email according to the marketing actions in your emailing solution. This scenario allows you to create complex mailing campaigns and precisely manage your marketing pressure. 📩
  • Abandoned cart: a great classic, this scenario allows you to address the visitor who abandoned his cart. 🛒

Do I need a paid subscription to create Zapier Webhooks?

No. You will need a paid subscription to Zapier, or the trial version to be able to create Webhooks.

➡️ Zapier pricing

You will also need a paid subscription, Advanced or Business on Waalaxy to create Webhooks.

➡️ Waalaxy Pricing

Get your first customers this week

Take advantage of the power of Waalaxy to generate leads every day. Start prospecting for free, today.

waalaxy dashboard

I’ve prepared the Zaps for you that you’ll just have to copy / paste into your browser to automatically resume the pre-completed Zap.

So happy?

➡️ Zap Synchronization Waalaxy x Sendiblue

Waalaxy x Sendiblue Synchronization

Step 1. Go to Zapier

  • Click on “Create a Zap”,
  • Search for “Webhook by Zapier”,
  • Under “Event”, select “Catch Hook”,
  • Click “Continue” twice, skipping the “Pick off a Child Key” part,
  • Copy the webhook URL.

Step 2. Go to Waalaxy

  • Click on “Campaign” and “Create a campaign”,
  • Filter by the action “CRM Sync” to see all sequences that include this action,
  • Select the sequence,
  • Fill in the various fields (action, deadline, message content),

In the “CRM Sync” section :

  • Select the CRM that you are going to configure,
  • Paste the link of the Webhook previously copied,
  • Click on “Test”, then “Validate”,
  • Launch the campaign. 🚀

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Step 3. Launch the Webhook

  • Go back to Zapier, and pick up where you left off.

Now that the campaign has been launched, you can “Validate the Webhook” on Zapier.

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  • Click on “Continue”,

Step 4. Synchronise Sendiblue

  • Click on the small “+” and search for “Sendiblue”.
  • In “Event”, search for “Add or Update Contact” and click “Continue”.
  • Connect your Sendiblue account.
  • Fill in the different fields with the variables, for example, in “Email”: select the email from the variable:

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Then you can fill in as many attributes as you want to synchronise.

  • Write the name of the variable, and in the field next to it, select the corresponding variable:

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  • Test the action,
  • You should get a success message,
  • Click on “Publish the Zap”,

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View on Sendiblue

Go to the “Contacts” tab and you will see the synchronised prospect:

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Conclusion Waalaxy and Sendinblue

As you can see, Sendinblue is a pretty comprehensive marketing tool that allows you to do some pretty interesting things and can have a real impact in your segmentation strategy. 🎯

It’s a sending tool with a simple grip, a lot of usability and very complete to manage small teams and/or small structured. 🌳

Waalaxy and Sendinblue are two marketing tools that combine perfectly to optimize your B2b prospecting and loyalty campaigns. 🔥

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