Sendinblue is a SaaS tool, an email marketing platform designed to ensure the communication and growth needs of businesses. It’s a tool more dedicated to SMBs than to big boxes. 🚀 If you use this tool, you will be happy to know that it is possible to synchronize Waalaxy and Sendinblue very easily via Zapier.

We explain all about this automation here! 😁

 

What does Sendinblue allow you to do?

In a few words, here’s what you can do:

• Design welcome messages: automate a welcome email when subscribing to an email list. Handy to address visitors “logged in” to your site and allows personalization of your messages. 👋
• Birthday messages: send mailings for a special event, such as a customer’s birthday, to build loyalty. This is a classic type of personalized mailing, but it still works very well in terms of marketing strategy! 🥳
• Page visit: send an email after a visitor has visited this or that page. This type of email gives you endless possibilities in terms of marketing automation. 🌌
• Website event: send an email with a regular newsletter after the visitor has done a previously defined action on the website. 🤗
• Product purchase: sending transactional emails after a purchase can increase its open rate. 💰
• Marketing activity: send an email according to the marketing actions in your emailing solution. This scenario allows you to create complex mailing campaigns and precisely manage your marketing pressure. 📩
• Abandoned cart: a great classic, this scenario allows you to address the visitor who abandoned his cart. 🛒

Do I need a paid subscription to create Zapier Webhooks?

No. You will need a paid subscription to Zapier, or the trial version to be able to create Webhooks.

➡️ Zapier pricing

You will also need a paid subscription, Advanced or Business on Waalaxy to create Webhooks.

➡️ Waalaxy Pricing

Link of the Waalaxy x Sendiblue

I’ve prepared the Zaps for you that you’ll just have to copy / paste into your browser to automatically resume the pre-completed Zap.

So happy?

➡️ Zap Synchronization Waalaxy x Sendiblue

Waalaxy x Sendiblue Synchronization

Step 1. Go to Zapier

• Click on “Create a Zap”,
• Search for “Webhook by Zapier”,
• Under “Event”, select “Catch Hook”,
• Click “Continue” twice, skipping the “Pick off a Child Key” part,
• Copy the webhook URL.

Step 2. Go to Waalaxy

• Click on “Campaign” and “Create a campaign”,
• Filter by the action “CRM Sync” to see all sequences that include this action,
• Select the sequence,
• Fill in the various fields (action, deadline, message content),

In the “CRM Sync” section :

• Select the CRM that you are going to configure,
• Paste the link of the Webhook previously copied,
• Click on “Test”, then “Validate”,
• Launch the campaign. 🚀

Step 3. Launch the Webhook

• Go back to Zapier, and pick up where you left off.

Now that the campaign has been launched, you can “Validate the Webhook” on Zapier.

• Click on “Continue”,

Step 4. Synchronise Sendiblue

• Click on the small “+” and search for “Sendiblue”.
• In “Event”, search for “Add or Update Contact” and click “Continue”.
• Connect your Sendiblue account.
• Fill in the different fields with the variables, for example, in “Email”: select the email from the variable:

Then you can fill in as many attributes as you want to synchronise.

• Write the name of the variable, and in the field next to it, select the corresponding variable:

• Test the action,
• You should get a success message,
• Click on “Publish the Zap”,

View on Sendiblue

Go to the “Contacts” tab and you will see the synchronised prospect:

Conclusion Waalaxy and Sendinblue

As you can see, Sendinblue is a pretty comprehensive marketing tool that allows you to do some pretty interesting things and can have a real impact in your segmentation strategy. 🎯

It’s a sending tool with a simple grip, a lot of usability and very complete to manage small teams and/or small structured. 🌳

Waalaxy and Sendinblue are two marketing tools that combine perfectly to optimize your B2b prospecting and loyalty campaigns. 🔥