When you need to convey a message to your employer, to a brand or during a marketing campaign, always make…
You’ve probably already heard the word ” retroplanning”. No, it is not an old school planning tool with a retro…
Customer experience includes all interactions between brands and customers, such as purchases, requests to customer service, advertisements seen on television…
Often, we jump into the definition of a brand name as soon as we have an idea for a product…
Want to know everything about direct marketing? Implementation, strategy, definition… You’ve come to the right place. ✅ Discover our best…
It’s time for a bit of marketing and particularly, let’s focus on the marketing mix? Today we’re going to talk…
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When you start collaborations with new partners 💍 you have to think about the partnership contract. Today, that’s exactly what…
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During your studies or before launching your business, you will surely be led to conduct a market research questionnaire. Why…
Companies are recognizing that the customer is king and are putting him at the center of their strategy. They are…
Want to learn more about the infamous “push notifications“? What makes them so popular? What are they used for? How…
You’ve vaguely heard of lead scoring? You know what it is but you don’t know how to implement it? We…
Relationship marketing is the key to your business success. 🔑 By focusing on building and maintaining quality relationships with your…
What is a landing page? How does it work? How to create it? How to promote it? We tell you…
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Markets are becoming more and more diverse, and products and services are constantly expanding, so retaining customers is becoming increasingly…
Do you have the soul of a storyteller in you and want to use it for everything in your marketing?…
What is Yield Management? How to implement it in your business? It is commonly used in the hotel, transportation and…
Want to learn more about Brand positioning and understand what’s at stake for your company? You’ve come to the right…
Looking to set SMART goals for yourself, your projects, or your teams? You’ve come to the right place. In this…
As soon as you want to sell 💰 something, it’s always more convenient that the customer comes to you, that…
When you are on the internet, the image you convey is paramount, this is called online reputation. In this article,…
As a freelance digital marketer, there are certain tools that you absolutely need to know in order to succeed in…
In this article , we will look at the definition of Profit Margins and the calculation of the margin and…
What is Networking in Business? Discover the simple definition and techniques to network well and make quality professional contacts. In…
With millions of freelancers around the world and the number growing, having a freelance job has become the preferred way…
You’ve decided to take the plunge 🥾 dive in and put your heart and soul into a solo career and…
Wondering, how to get a startup business loan with no money ? 💰 Well, in this article we give you…
Want to understand the benefits of the AIDA method and how to use it for your content? You’ll find our…
Ever heard someone talk about return on investment but don’t know what it is or how to calculate roi? Good…
During the life of your company, you can be led to create a partnership business. But, I know it’s complicated…
Lead nurturing, what a wonderful term! Don’t you see what we are talking about 😁? How to do it or…
To put your ideas forward 💡 and use persuasion, you need to decide how to put them into. That’s where…
“How to Become a Social Media Influencer” is the hot topic in the digital world right now. Brands no longer…
In the digital age, building your personal branding is a powerful asset. Whether it’s making it easier to find clients,…
What is PESTLE analysis? Also known as the PESTLE chart or macro environment PESTLE matrix, is a strategic tool that…
The communication plan is the representation of your digital marketing strategy, in the form of a schedule, discover the example…
In this article, we will see how the BCG Matrix works and what are the steps to make your own…
What is marketing? Anglicism. Masculine noun (Marketing) – A simple definition of marketing and the main detailed approaches…
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