10 minutes Want to implement a marketing multi channel strategy? Not sure whether to go cross-channel, multi-channel or omnichannel marketing ? Let me show you how to get started in a simple and effective way: The 6 steps to follow. Shall we get started? 🏎 Multi-channel, cross-channel, omnichannel strategy: which one to Read more…
You may have already heard about it. But what is cold emailing really about? Cold Emailing, also called Email Outreach, simply means contacting, in a proactive way, an interlocutor with whom you have never had a previous exchange. It is one of the most effective, cheapest and most used channels in B2B acquisition, but also one of the most overused. This article was written in partnership with Scalezia.
adapted to the channel, to your target and to the context.
9 minutes Cold emailing is a strategy that requires a certain methodology for it to work on your conversions. In this article, you will discover the 14 mistakes of beginners who start a cold emailing strategy. A few days ago, I discovered a rare gem. A real textbook case. A compendium of Read more…
