The basics of cold emailing explained

The basics of cold emailing explained

6 minutes

You may have already heard about it. But what is cold emailing really about? Cold Emailing, also called Email Outreach, simply means contacting, in a proactive way, an interlocutor with whom you have never had a previous exchange. It is one of the most effective, cheapest and most used channels in B2B acquisition, but also one of the most overused. This article was written in partnership with Scalezia.

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